Dairy Automation Systems & Equipment

Titan Pulsator: Recognised at the 2025 Ploughing Championships

Posted by pearsonrosson 24 October 202524 October 2025

This year’s National Ploughing Championships 2025 once again highlighted the very best of Irish agriculture — farmers, innovators, and industry leaders showcasing the future of farming. For Pearson Milking Technology, it was a proud moment as our latest product, the Titan Pulsator, was recognised as a finalist in the Overall Enterprise Ireland Innovation Awards.

Why Titan?

The Titan Pulsator is the world’s first pulsator with AI-powered acoustic diagnostics. It doesn’t just drive the milking process — it actively listens, learns, and protects.

Listen: Titan continuously monitors the sound of each pulse cycle.
Detect: It instantly identifies issues such as vacuum fluctuations, blockages, or irregular pulsation patterns.
Protect: By alerting farmers to problems early, Titan reduces downtime, protects cow welfare, and ensures consistent milking performance.

This “Listen. Detect. Protect.” approach sets Titan apart from anything else on the market.

Recognition at the Ploughing

Being named a finalist in the overall Innovation Awards at the Ploughing Championships is a fantastic validation of the hard work and vision behind Titan. The Innovation Arena is the stage where Ireland’s brightest agricultural ideas are celebrated, and to have Titan showcased among the very best is a proud achievement for our entire team.

What It Means for Farmers

Titan isn’t just about technology for technology’s sake. It’s about:

Reliability: Farmers can trust their pulsators are performing at their best.
Efficiency: Early detection prevents costly downtime.
Cow Comfort: Consistent, accurate pulsation improves teat health and milking outcomes.

For farmers, that means peace of mind and better long-term performance from their milking parlour.

Looking Ahead

Innovation has been at the heart of Pearson’s story for over 76 years, and Titan represents the next step in smarter, data-driven milking technology. As we look ahead, we’re excited to continue developing solutions like Titan that make farming more efficient, more sustainable, and more rewarding.

𝗟𝗜𝗦𝗕𝗘𝗚 𝗗𝗔𝗜𝗥𝗬 𝗗𝗔𝗬

Posted by pearsonrosson 21 August 20249 April 2025

𝗟𝗜𝗦𝗕𝗘𝗚 𝗗𝗔𝗜𝗥𝗬 𝗗𝗔𝗬

On Thursday 15th of August we were proud to be one of the main partner of the 𝗟𝗜𝗦𝗕𝗘𝗚 𝗗𝗔𝗜𝗥𝗬 𝗗𝗔𝗬 event.

The Bourns’ Family made the switch from beef to dairy in 2022 and are now milking 920 jersey-cross cows on a Pearson 80 Point Rotary Milking Parlour.

The event gave attendees a chance to see Bourns farming system in action and engage with the key partners on Lisbeg Farm. Attendees were also given a chance to see the 80 Point Rotary in action for the evening milking.

Thanks to everyone who came to this event and a special thanks to Easyfix for their help in organising such a special day.

#pearsonmilkingtechnology #thesmartdairychoice

Infrastructure Development Plan Update

Posted by pearsonrosson 8 May 20249 April 2025

Infrastructure Development Plan Update 1

We’re thrilled to announce the launch of the next step of our ambitious infrastructure development plan.In response to the soaring demand for our products worldwide, we’re taking a giant leap forward with a massive expansion project. Our goal? To increase our production facility by 125% in stage two! That’s right, we’re gearing up to meet and exceed global sales expectations like never before. Stage two is officially underway, and we couldn’t be happier to share our progress. Here’s a sneak peek of what’s happening on-site. From blueprint to reality, we’re laying down the foundation for our future growth and success. This four stage plan started in 2018 with the development of our production facility in Athy. Preparing the business for a leaner and greener future. This journey isn’t just about bricks and mortar. It’s about providing farmers worldwide with the latest in milking technology, enhancing efficiency, and our continuous innovations in the dairy industry. Started by our grandparents in 1948, their drive and ambition lives on three generations later. Stay tuned as we continue to transform dreams into reality! #thesmartdairychoice #pearsonmilking #pearsonmilkingtechnology

Bangladesh March 2024

Posted by pearsonrosson 25 March 20249 April 2025

Last weekend Co-Managing Director Lloyd Pearson celebrated St. Patrick’s weekend with Irish Minister for Enterprise, Trade and Employment Simon Coveney and members of Enterprise Ireland and IDA Ireland in Bangladesh.

Another export milestone event for the company after winning additional government contracts in Bangladesh to provide milking parlours to government farms. Our local distributor Mr. Hussain who is an approved government licence holder of DGDP Defence Ministry attended for the signing of the contracts.

On St. Patrick’s Day we attended a state event hosted by Honourable State Minister Ahasanul Islam Titu, Minister of Commerce to welcome the arrival of Minister Simon Coveney. A special thanks to Minister Coveney in his speech mentioning that Pearson Milking Technology produces “The best milking machines on the planet”

This journey started in 2017 when our partnership with the Bangladesh government began after being awarded contracts for milking parlours for government farms to support self-sufficiency in milk production.

We are delighted to be part of this project in the modernisation of the dairy farm units, both providing equipment and our knowledge and training to help them with their modernisation.

We were also invited to be part of the official opening of the Honorary Consulate of Ireland in Bangladesh. It was a privilege to be part of this significant event, further strengthening our commitment to fostering international relations and co-operation.

A great St. Patrick’s weekend for Pearson Milking Technology flying the Irish flag around the world.

Smart Farming Award in this year’s Enterprise Ireland Innovation Awards 2023

Posted by pearsonrosson 4 October 20239 April 2025

Smart Farming Award 2023

Pearson Milking Technology was named as the winner of the Smart Farming Award in this year’s Enterprise Ireland Innovation Awards.

This event was held over the three days at this years Ploughing Championships at the Enterprise Ireland Marquee.

The award was presented for The Pearson Vision System – Parlour Performance Monitor, which tracks how well and how consistently your milking platforms are performing focusing on bi-modal milking analysis.

Ploughing Championship 2023

Posted by pearsonrosson 29 September 20239 April 2025

Ploughing Championship 2023

The National Ploughing Champions was held in Ratheniska , Co Laois on the 19th -21th of September. We would like to thanks everyone that called into the Pearson stand during this years event. It was great to meet new and existing customers and showcase our new innovation and technology.

Pearson Parlour Features on Irish Farmers Journal

Posted by info@irishwebservices.ieon 7 February 20239 April 2025

We were delighted to see our customer Shane Flanagan’s experience working with Pearson and Ja Colleran Farm Services featured in the Irish Farmers Journal on 4 January 2023. Shane installed a new 10-unit parlour on his farm in Crossmolina, Co. Mayo.

Shane took over the running of the herd from his father Martin Flanagan, a well-known Holstein breeder and Dovea Genetics breeding advisor. His high yielding herd is currently at 38 cows with young stock being reared off farm using contract rearing over the past six years.

Shane had worked on farms with rotarys, double-up parlours and swingovers previously and felt that the five-unit parlour that had been on the farm for 47 years was now very much outdated. After researching different parlour makes and suppliers, Shane chose Pearson Milking Technology due to our service and technological ability, the competitive pricing which accompanies it and the ability retrofit extras on to his set up in the future.

Shane’s new Pearson P100 parlour is a 10-unit herringbone parlour with room for an additional two units going forward. The parlour includes features such:

2×2 pulsation with a variable speed pump.
Anti-bully bars on feed mangers.
Rump rail installed to the rear.
Feed-to-yield through auto ID.
Automatic cluster removers (ACR’s)

Shane plans to install an auto-drafting gate in the next two years and may install dump lines and cluster flush with Shane hoping to expand his 38-cow herd up to 50 in the next number of years.

We wish Shane the very best of luck with his new fit-out and future plans and we thank him for choosing Pearson.

Thanks to Martin Merrick for the super write up. See the full article on ‘The Irish Farmers Journal’ website below.
New red Parlour for high-yielding black and whites in Mayo

Pearson Milking Technology – overall winner at the Enterprise Ireland Innovation Awards

Posted by info@irishwebservices.ieon 19 September 20229 April 2025

Today (Monday 19^th September), Pearson Milking Technology, won the Farm Automation Award and was also the overall winner collecting the Innovator of the Year Award for Established Company at this years Enterprise Ireland Innovation Awards at the National Ploughing Championships. Headquartered in Athy, Co Kildare for over 75 years, Pearson Milking Technology supplies dairy equipment and technology to farmers in Ireland, the UK and 20 countries globally.

Using both vision technology and artificial intelligence, their winning innovation is an automated body condition scoring product called Bullseye. The Body Condition Score of a cow is a key metric in assessing the animal in terms of whether they are under or overweight. By automatically estimating the Body Condition Score of the animal, feed can be adjusted which in turn helps to keep the cow in ideal condition impacting on fertility, sustainability and of course animal welfare.

Director, David Pearson commented, “Pearson Milking Technology was founded in 1948 by our grandparents. Our Granny was an entrepreneur and our Grandad was an engineer. Since then we have manufactured milking equipment and technology for dairy farms from 5 cows to 5,000 cows. To be the overall winner of the Innovation Awards at this years National Ploughing Championship is very important to us and is a great accolade for us when we go to meet our international partners”.

Director Lloyd Pearson, added, “Bullseye came from an on-farm problem. We took this challenge back to our R&D lab, collaborated with Technological University Dublin and are now delighted to be launching this product for dairy farmers at this years National Ploughing Championship. Body condition scoring is a time consuming, subjective piece of work. As herd sizes increase, we see a really important role for Bullseye in automating body condition scoring and giving real time decision making information to dairy farmers”.

Pearson Milking Technology’s Lee Wilson who headed up the Bullseye project, commented, “We had an excellent collaboration with TU Dublin. We engage heavily in R&D to improve our technology for dairy farmers and the expertise of the team in TU Dublin added significant value. Our Bullseye automated body condition scoring product involves both IoT and sensor technology. This innovation will make a significant difference to dairy farmers in Ireland, the UK and internationally from both an economic and environmental sustainability perspective as well as from an animal welfare perspective”.

Speaking on behalf of Enterprise Ireland James Moloney commented, “ Pearson Milking Technology have developed a really smart solution, a really good labour saving device on farm. We see this as a solution which has applicability across any milking platform across the globe. With Bullseye, Pearson’s have taken their business one step further and integrated artificial intelligence and computer vision into a really exciting new product.”